When we make things, we’re trying to entertain everyone in the world. We’re not ever ever ever trying to exclude anybody, but the only way you could ever possibly stand a chance of entertaining everybody is if you’re entertaining yourself. Otherwise you’re a hack. You don’t say “well people like Got Milk. That’s a funny joke.” So if you say Got Milk everyone will laugh but you’re not laughing the whole time. It’s garbage. It’s hackery. It works for some people because they get lucky because there’s only so much shit to watch out there. But the truth is if you really want to make people happy you have to know who you are and what you want and express it and make yourself laugh if you’re doing comedy. It’s your tough luck if only 3 million people like it as opposed to 18 million people.